At Saatchi & Saatchi we build connections between people, brands and services. Insights and creativity is key to creating

emotional and long lasting relationships. We call them Lovemarks. This is why we started Millennium Lab. The purpose

of our insight study is simply to get to know the people we talk to. As the Millennial generation soon will be the most influential

generation this knowledge is essential to our work. On this site you can read more about Millennials and get insights on differen

topics. Saatchi & Saatchi is THE  Lovemarks Company. Lovemarks thinking is the unique way we look at the relationships people

have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason.

Lovemarks transcend brands. They deliver beyond your expectations of great performance. They reach your heart as well as your

mind, creating an intimate, emotional connection that you just can’t live without.


Annette Piilgaard

Managing Director

+45 22 16 13 17

Sabine Herskind

Creative Director

+45 53 60 38 88