At Saatchi & Saatchi we build connections between people, brands and services. Insights and creativity is key to creating
emotional and long lasting relationships. We call them Lovemarks. This is why we started Millennium Lab. The purpose
of our insight study is simply to get to know the people we talk to. As the Millennial generation soon will be the most influential
generation this knowledge is essential to our work. On this site you can read more about Millennials and get insights on differen
topics. Saatchi & Saatchi is THE Lovemarks Company. Lovemarks thinking is the unique way we look at the relationships people
have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason.
Lovemarks transcend brands. They deliver beyond your expectations of great performance. They reach your heart as well as your
mind, creating an intimate, emotional connection that you just can’t live without.